COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

Updated on April 20th with additional information on eligibility criteria and ad credit details.

We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across our Google Ads platforms. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.

Frequently asked questions

In addition to providing $340 million in ad credits, we’ve also set up a fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs. We’re also providing $20 million in ad grants to community financial institutions specifically to run public service announcements on relief funds and other resources for SMBs.

Why is Google offering ad credits to small and medium businesses?

Small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank.
COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. The ad credit is our gesture to show support and solidarity with these businesses as they continue to engage with their customers.

Who is eligible for the ad credit?

Small and medium sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. Eligible customers are those who advertised directly with us or through a partner, and adhere to our advertising policies.

How do you identify a small or medium sized business?

We have a global team that is specifically designed to consult with and support the needs of small and medium sized businesses around the world, and the ad credits will be supporting those businesses. We work with SMBs worldwide from local stores to companies with hundreds of employees and many locations.
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